Adriane Dedic

Marketing Communications Specialist
Expertise in information design:
Graphic design and writing for sales, PR, and marketing.
Logo design, business identity development, and branding.
Product launches, project management, web content creation,
art direction, digital design and production.
 

ADRIANE DEDIC    ad@myartiststudio.com 

OBJECTIVE: Creative Director, Marketing Communications, Graphic Design, Art Direction, Creative Services 

SUMMARY: 10+ years of marketing communications experience in high-tech corporations, consumer businesses, ad agencies, and services organizations. My strengths are strong project leadership, spirited team management, and excellent design and communications skills. From concept to completion, I have a history of infusing projects with a creative spark. 


EXPERIENCE: 
Cisco Systems, San Jose, CA (11/04 - present)
Marketing Communications Consultant
- Develop, plan and execute marketing communications strategies to build awareness for  portfolio of technical support services

SGI (Silicon Graphics)
, Mountain View, CA (2/00 -
11/03)
Marketing Manager 
- Implemented global branding strategies to build awareness for new range of customer services 
- Designed marketing materials for the sales organization and initiated marketing programs and launch activities to promote new services internally, externally, and at trade shows
- Managed the reposition, transition, and rebranding of SGI Global Services to SGI Technology Solutions including a complete redesign of the global web site and new positioning messages to drive all communications
-Researched customer needs and perceptions through customer focus groups
-Organized international training summits for services organization

Advanced Technology Solutions, Redwood Shores, CA (4/97 - 2/00) 
Marketing Communications Manager 
- Redesigned corporate identity to strengthen market position as premier provider of senior level IT consultants
- Managed customer perception study to determine direction for corporate messaging and branding
- Designed marketing materials, web site, and initiated new marketing and PR programs to expand awareness 
- 1998 advertising/PR campaign received five top awards at national industry conference 

IntelliMatch, San Jose, CA (7/96 - 4/97) 
Marketing Communications Manager 
- Created sales collateral, direct mail, trade show graphics and marketing materials to promote Internet based job matching service to job seekers and employers 
- Refined corporate identity for consistent branding, designed and produced new collateral 
- Managed redesign of web site 

Covalent Corporation, Fremont, CA (1/95 - 7/96) 
Marketing Communications Manager 
- Directed redesign of corporate identity to target digital imaging market 
- Planned and implemented marketing communications programs including customer seminars

Interex, International Association of H-P Computing Professionals, Sunnyvale, CA (1/86 - 1/95) 
Marketing/Publications Manager 
- Implemented new marketing tactics to increase membership in Interex 
- Initiated aggressive public relations program that tripled press coverage 
- Developed and implemented strategies to attract UNIX market segment 
- Organized marketing communications department responsible for direct mail, collateral, telemarketing, advertising and public relations campaigns 
- Designed and produced marketing materials and periodicals including an award winning, monthly, four-color magazine, and a monthly international newsletter
- Created an in house publications group, managed editorial and design staff; promoted from Publications Manager to Marketing Manager 1/92 

Paladin Software (VisiCorp), Santa Clara, CA (7/84 - 1/86) 
Marketing Services Manager 
- Developed documentation, packaging and collateral for Crunch, spreadsheet for Macintosh 
- Worked with product managers to plan ad campaigns and promotions for product launches 

Sorcim/Computer Associates, San Jose, CA (6/82 - 7/84) 
Creative Services Manager 
- Designed new format for SuperCalc and SuperWriter documentation which became the internal standard for all succeeding technical manuals 
- Introduced several successful, cost saving packaging designs for software products 
- Managed the production of six simultaneous documentation packages 
- Organized an in house creative department and managed outside agencies 

ADDITIONAL EXPERIENCE & EDUCATION: 
- Managing Editor, 1996 - The Oracle Integrator, published by Oracle Corporation 
- Marketing projects for Aydin Microwave, Ford Aerospace and other technology businesses 
- Advertising artist for department stores and ad agencies; fashion design for junior sportswear
- Business and marketing, digital design and printing, fine art lithography, etching, and marketing
courses at California State University, Hayward; San Francisco State University; Santa Cruz extension; Foothill College; UC Berkeley extension; Ohlone College

- University of Cincinnati, Advertising Art Major
- Skills on PC and MAC: Quark Xpress, Word, Photoshop, Illustrator, Excel, Powerpoint
Web sites: www.myartiststudio.com, www.geisha-art.com, www.partiesoutsidethebox.com, www.bicycleart.com