ADRIANE DEDIC ad@myartiststudio.com
OBJECTIVE: Creative Director, Marketing Communications, Graphic
Design, Art Direction, Creative Services
SUMMARY: 10+ years of marketing communications experience in
high-tech corporations, consumer businesses, ad agencies, and services
organizations. My strengths are strong project leadership, spirited team
management, and excellent design and communications skills. From concept
to completion, I have a history of infusing projects with a creative spark.
|
EXPERIENCE:
SGI (Silicon Graphics) , Mountain View, CA (2/00 -
11/03)
Marketing Manager
- Implemented global branding strategies to build awareness for
new range of customer services
- Designed marketing materials for the sales organization and initiated
marketing programs and launch activities to promote new services internally,
externally, and at tradeshows
- Managed the reposition, transition, and rebranding of SGI Global
Services to SGI Technology Solutions including a complete redesign of
the global web site and new positioning messages to drive all communications
-Researched customer needs and perceptions through customer focus
groups
-Organized international training summits for services organization
Advanced Technology Solutions , Redwood Shores, CA (4/97 - 2/00)
Marketing Communications Manager
- Redesigned corporate identity to strengthen market position as
premier provider of senior level IT consultants
- Managed customer perception study to determine direction for corporate
messaging and branding
- Designed marketing materials, web site, and initiated new marketing
and PR programs to expand awareness
- 1998 advertising/PR campaign received five top awards at national
industry conference
IntelliMatch , San Jose, CA (7/96 - 4/97)
Marketing Communications Manager
- Created sales collateral, direct mail, trade show graphics and
marketing materials to promote Internet based job matching service to
job seekers and employers
- Refined corporate identity for consistent branding, designed and
produced new collateral
- Managed redesign of web site
Covalent Corporation , Fremont, CA (1/95 - 7/96)
Marketing Communications Manager
- Directed redesign of corporate identity to target digital imaging
market
- Planned and implemented marketing communications programs including
customer seminars
Interex, International Association of H-P Computing Professionals,
Sunnyvale, CA (1/86 - 1/95)
Marketing/Publications Manager
- Implemented new marketing tactics to increase membership in Interex
- Initiated aggressive public relations program that tripled press
coverage
- Developed and implemented strategies to attract UNIX market segment
- Organized marketing communications department responsible for
direct mail, collateral, telemarketing, advertising and public relations
campaigns
- Designed and produced marketing materials and periodicals including
an award winning, monthly, four-color magazine, and a monthly international
newsletter
- Created an in house publications group, managed editorial and
design staff; promoted from Publications Manager to Marketing Manager
1/92
Paladin Software (VisiCorp), Santa Clara, CA (7/84 - 1/86)
Marketing Services Manager
- Developed documentation, packaging and collateral for Crunch,
spreadsheet for Macintosh
- Worked with product managers to plan ad campaigns and promotions
for product launches
Sorcim/Computer Associates, San Jose, CA (6/82 - 7/84)
Creative Services Manager
- Designed new format for SuperCalc and SuperWriter documentation
which became the internal standard for all succeeding technical manuals
- Introduced several successful, cost saving packaging designs for
software products
- Managed the production of six simultaneous documentation packages
- Organized an in house creative department and managed outside
agencies
ADDITIONAL EXPERIENCE & EDUCATION:
- Managing Editor, 1996 - The Oracle Integrator, published by Oracle
Corporation
- Marketing projects for Aydin Microwave, Ford Aerospace and other
technology businesses
- Advertising artist for department stores and ad agencies; fashion
design for junior sportswear
- Business and marketing, digital design and printing,
fine art lithography, etching, and marketing
courses at California State University, Hayward; San Francisco State
University; Santa Cruz extension; Foothill College; UC Berkeley extension;
Ohlone College
- University of Cincinnati, Advertising Art Major
- Skills on PC and MAC: Quark Xpress, Word, Photoshop, Illustrator,
Excel, Powerpoint
|