Adriane Dedic

Marketing Communications Specialist
Expertise in information design:
Graphic design and writing for sales, PR, and marketing.
Logo design, business identity development, and branding.
Product launches, project management, web content creation,
art direction, digital design and production.


OBJECTIVE: Creative Director, Marketing Communications, Graphic Design, Art Direction, Creative Services 

SUMMARY: 10+ years of marketing communications experience in high-tech corporations, consumer businesses, ad agencies, and services organizations. My strengths are strong project leadership, spirited team management, and excellent design and communications skills. From concept to completion, I have a history of infusing projects with a creative spark. 

Cisco Systems, San Jose, CA (11/04 - present)
Marketing Communications Consultant
- Develop, plan and execute marketing communications strategies to build awareness for  portfolio of technical support services

SGI (Silicon Graphics)
, Mountain View, CA (2/00 -
Marketing Manager 
- Implemented global branding strategies to build awareness for new range of customer services 
- Designed marketing materials for the sales organization and initiated marketing programs and launch activities to promote new services internally, externally, and at trade shows
- Managed the reposition, transition, and rebranding of SGI Global Services to SGI Technology Solutions including a complete redesign of the global web site and new positioning messages to drive all communications
-Researched customer needs and perceptions through customer focus groups
-Organized international training summits for services organization

Advanced Technology Solutions, Redwood Shores, CA (4/97 - 2/00) 
Marketing Communications Manager 
- Redesigned corporate identity to strengthen market position as premier provider of senior level IT consultants
- Managed customer perception study to determine direction for corporate messaging and branding
- Designed marketing materials, web site, and initiated new marketing and PR programs to expand awareness 
- 1998 advertising/PR campaign received five top awards at national industry conference 

IntelliMatch, San Jose, CA (7/96 - 4/97) 
Marketing Communications Manager 
- Created sales collateral, direct mail, trade show graphics and marketing materials to promote Internet based job matching service to job seekers and employers 
- Refined corporate identity for consistent branding, designed and produced new collateral 
- Managed redesign of web site 

Covalent Corporation, Fremont, CA (1/95 - 7/96) 
Marketing Communications Manager 
- Directed redesign of corporate identity to target digital imaging market 
- Planned and implemented marketing communications programs including customer seminars

Interex, International Association of H-P Computing Professionals, Sunnyvale, CA (1/86 - 1/95) 
Marketing/Publications Manager 
- Implemented new marketing tactics to increase membership in Interex 
- Initiated aggressive public relations program that tripled press coverage 
- Developed and implemented strategies to attract UNIX market segment 
- Organized marketing communications department responsible for direct mail, collateral, telemarketing, advertising and public relations campaigns 
- Designed and produced marketing materials and periodicals including an award winning, monthly, four-color magazine, and a monthly international newsletter
- Created an in house publications group, managed editorial and design staff; promoted from Publications Manager to Marketing Manager 1/92 

Paladin Software (VisiCorp), Santa Clara, CA (7/84 - 1/86) 
Marketing Services Manager 
- Developed documentation, packaging and collateral for Crunch, spreadsheet for Macintosh 
- Worked with product managers to plan ad campaigns and promotions for product launches 

Sorcim/Computer Associates, San Jose, CA (6/82 - 7/84) 
Creative Services Manager 
- Designed new format for SuperCalc and SuperWriter documentation which became the internal standard for all succeeding technical manuals 
- Introduced several successful, cost saving packaging designs for software products 
- Managed the production of six simultaneous documentation packages 
- Organized an in house creative department and managed outside agencies 

- Managing Editor, 1996 - The Oracle Integrator, published by Oracle Corporation 
- Marketing projects for Aydin Microwave, Ford Aerospace and other technology businesses 
- Advertising artist for department stores and ad agencies; fashion design for junior sportswear
- Business and marketing, digital design and printing, fine art lithography, etching, and marketing
courses at California State University, Hayward; San Francisco State University; Santa Cruz extension; Foothill College; UC Berkeley extension; Ohlone College

- University of Cincinnati, Advertising Art Major
- Skills on PC and MAC: Quark Xpress, Word, Photoshop, Illustrator, Excel, Powerpoint
Web sites:,,,